New White Paper – CRM & the Economy

I read an interesting white paper today by a company called Innoveers solutions and the title of the white paper is “CRM & the Economy” and it can be found here

The article paints an interesting picture and has a positive approach to the current economic downturn.  As a positive person I found myself agreeing with the many of the points in the paper.   I found it very interesting and encourage you to read it, it’s only seven pages long and won’t take you a minute.

The paper highlights the importance of CRM and by improving the efficency of your CRM systems you can not only increase efficency but more importantly you can focus on retaining the customer base you have already worked so hard to build up.

Improving your CRM systems is not only something  you should do in a growing economy but it becomes even more important when the economy is contracting because in many ways this is the time  you need to be operating at your most cost effective and where benefits will seem even greater.

The idea of increasing the effectiveness of your marketing and improving your current customer service is vitally important when money is at a premium.

It reminds me of a Zig Ziglar story I heard recently when he mentions a salesman was trying to sell to someone who had just crashed his car, burnt down half of his house in a fire and other misfortunes.  The man was trying to sell him a smoke alarm package for 300 pounds.  The fellow said “listen boy I am down about 30000 dollars and I can’t afford to buy from you”.   The salesman said “sir, the way I see you have already lost a lot and another 300 dollars won’t make much difference but if you lost what you have left to a fire then you have lost everything, I can’t see how you can’t afford not to buy this smoke alarm”.

The point I am trying to make is, when things are going well people can afford not to buy CRM systems because things are going well but when things are going bad and they need to get into shape and become efficient then they this is the time they really can’t afford not to improve and buy CRM systems.

good habits are hard to stop

I am currently reading a really long chapter (32 pages!) on managing cases in CRM for the CRM Dynamics 4 applications exam.

I am making it hard work for myself because I keep getting distracted and doing other things, like write this blog post for instance.

The more efficent way to do this would be to sit here and keep reading until the chapter is read and then after that go off and look at other things.   I have currently read a third of the chapter and am having a quick break.

The point I shall make though is this, it helps to get yourself into the habit of reading something for your exam, once a day, 5 times a week or maybe just 3 times a week.  The important point is you create the habit.  

I appreciate that probably a lot of people can quote to me that it takes 21 days for something to become a habit, although this might be true, I think you can also create a quicker habit by trying to do something every day.

Recently I have either read a chapter at lunch or stayed behind at work and read a chapter on CRM everyday.  At first it seems so difficult but after two weeks it has slightly changed from something that seems to take a lot of effort and time, to something I just do (like checking the football headlines or reading the BBC website for some news).

So anyone who is studying for the CRM certification or any other certification or just wants to learn something then you should try and get into the habit of focusing on that goal everyday and persistently working towards it.

You could of course sit down once a week and read 7 chapters but I personally prefer to slowly chip away at something, to keep pecking away at it.

Talking of habits; trying to create the habit of blogging consistently is one of the reasons why I have written today’s blog entry, I want to try and get into the habit of writing blog posts regularly.

right I’m two thirds of the way through that chapter, time to finish it off.  I was going to mention that good habits aren’t only benefical to nuns, e.g. stopping them from being naked but then I thought I really should stop the habit of making bad puns