Dynamics 365 – Is Adobe Marketing the end of ClickDimensions?

the truth is never pure and never simple – Oscar Wilde

The story is never as dramatic as the headline #HoskWisdom

I wanted a dramatic headline because it’s a common question which gets asked.  What ever marketing moves happen in Microsoft Dynamics 365 people ask how it affects ClickDimensions and what does it say about Microsoft relationship with ClickDimensions.

  • What does Microsoft buying Marketing Pilot mean for ClickDimensions?
  • What does Microsoft partnering with Adobe Marketing mean for ClickDimensions?
  • Microsoft is bringing out some marketing functionality

I attended at the ClickDimensions advanced partner training at Extreme 365 and someone bravely asked what Microsoft’s new partnership with Adobe Marketing. It feels wrong to ask this question, the kind of awkwardness asking someone how their ex-wife is going with their new husband, ermmmmm Awkward.

I liked Matt Wittemann’s response and attitude

ClickDimensions welcome competition because a rising tide lifts all boats and will promote Dynamics 365 as a marketing solution

Competition is a challenge you can rise to and the response of a company who is confident their product will continue to win customers because they are good at what they do and ClickDimensions is going to improve in the future.

The simple answer is Adobe Marketing is suitable for enterprise projects where there is a large  marketing team (10 people plus).  ClickDimensions focuses on small to medium-sized companies.

An Adobe Marketing project will be in the millions/Multi Millions.  It’s not to say ClickDimensions can’t do big projects but it is saying Adobe Marketing would be too expensive and feature rich for smaller companies and isn’t competing with ClickDimensions for those deals.

There is room for both companies to successfully operate with Dynamics 365 and they compliment each other with regards to functionality/price.

Most people who have worked in the Dynamics 365/CRM industry for a few years probably knew the answer but I thought I would share the response I heard.

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4 thoughts on “Dynamics 365 – Is Adobe Marketing the end of ClickDimensions?

  1. Nick Doelman March 15, 2017 / 6:13 pm

    Great post (a click-bait title and you got me… well played) Scribe, Portal Connector, PSA and other ISVs that seem to be doing quite well despite Microsoft trying eat their lunch. Comes down to the right solution for the right job.

    Like

  2. Claudio March 16, 2017 / 10:57 pm

    I agree with Nick, looking back to the all we have seen in the last years in the area of Marketing, I think CD was one the options that worked (also with some room for improvements). At the end seeing is believing and not only Marketing bla bla …

    Like

  3. Sophia Zoe March 21, 2017 / 5:45 am

    Hi,
    Glad I found your site, this is an eye-opener for marketers. We are proud to be a solution provider for a diversified customer database, ranging from the small, medium technology firms to the giant multinationals. Generate more revenue with email marketing, b2b marketing, list solutions & market research services. Microsoft Dynamics CRM Users Email List

    Like

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