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I think I saw this link on twitter. It’s Microsoft’s 10 reasons to choose CRM 2011 instead of it’s competitors. Looking at the list I think Microsoft’s tactics of under cutting it’s rivals to gain market share is a pretty shrewd move, especially when you also factor in that a lot of people will already be using microsoft products (office, email) so they won’t need lots of new software and the users won’t have much of a learning curve.
I would also say the ability of CRM 2011 to quickly provide solutions is also a big benefit
The list puts Extending CRM at the bottom but I think it’s actually quite an important point, you can easily extend CRM 2011 and you need .NET and ASP developers, there are a lot of these about so this should not be too difficult. Although it would help if you could get some with CRM experience, which there are less of.
Here is the article, I found it quite interesting.
World-class customer experiences begin with your people. By giving your people the right tools to boost their productivity and amplify their impact, they can drive your organization to achieve your goals and generate maximum return.
The top reasons organizations choose Microsoft Dynamics CRM to create world-class customer experiences include:
When considering costs—including licensing, services, training, deployment, administration, and maintenance—customers, press, and industry analysts regard Microsoft Dynamics CRM as one of the best values in the industry.
Microsoft Dynamics CRM helps increase productivity and create a connected organization that is equipped to please your customers. The result is a compelling and engaging experience for customers that sets your business apart.
Microsoft Dynamics CRM provides you with a powerful set of CRM capabilities right within the familiar Microsoft Outlook application.
Microsoft Dynamics CRM is recognized for category-leading capabilities by:
- The Forrester Wave: CRM Suites Customer Service Solutions, July 2010.
- The Forrester Wave™: CRM Suites for Midsized Organizations, June 2010.
- The Forrester Wave™: CRM Suites for Large Organizations, June 2010.
- Gartner Magic Quadrant for CRM Customer Service Contact Centers, April 2010.
- Gartner Magic Quadrant for Sales Force Automation (SFA), July 2010.
Microsoft invests over $2 billion dollars in cloud infrastructure every year. Microsoft Dynamics CRM is one of the quickest and easiest ways for your business to take advantage of the cloud and cloud economies, including reducing systems management and maintenance costs as well as paying only for the capacity you need. Additionally, to ensure your CRM system is always available, Microsoft provides a financially backed service agreement to give you piece of mind.
Microsoft helps you get your solutions up and running quickly with one of the world’s largest network of professional services and third-party applications to complement your Microsoft Dynamics CRM investment.
With Microsoft Dynamics CRM and Microsoft Dynamics CRM Online, you can provide your teams around the world with integrated yet localized tools to help them to communicate, collaborate, and drive global results.
Microsoft Dynamics CRM works seamlessly with Microsoft Outlook and Microsoft Office productivity tools so your CRM professionals do not have to learn new applications and can be instantly productive.
Microsoft Dynamics CRM provides your users with a multitude of business intelligence and data visualization capabilities that they can use to instantly get accurate, up-to-date information— sales forecasts, targets, quotas, customer buying patterns, and promotions—to drive sales growth.
In addition to their relationship with customers, organizations need to manage and maximize other critical relationships—with partners, suppliers, and contractors, to name a few. Microsoft Dynamics CRM can be easily customized to support these extended CRM scenarios—at no additional fee.